Ms. Nichols is the Vice President of Leasing and Marketing for Michaels Management, Student Living. Ms. Nichols is responsible for developing and managing the marketing strategies, leasing goals, and related budgets for the company’s on-campus and off-campus assets.
Prior to joining The Michaels Organization, Ms. Nichols held the position of Vice President of Leasing and Marketing with Campus Apartments where she was responsible of the oversight of nationwide leasing and marketing for over 31,000 beds, for both on and off campus projects, valued in excess of $ 2 billion. She worked directly with on-site personnel in twenty-seven different states. Prior to joining Campus Apartments, Ms. Nichols was Senior Vice President of Sales and Leasing with GMH Communities Trust.
During her tenure with GMH, she achieved 96% plus average occupancy on a portfolio valued in excess of $1.5 billion. Ms. Nichols holds her Digital Marketing Certification from Cornell University, Certified Apartment Manager (CAM), a Langevin Trainer, a 2017-2018 NAA Student Advisory Board Member, and also a USF MUMA College of Business Digital Advisory Board Member in 2018-2019, Modern Message Advisory Board Member 2019-2020